Electrics and Electronics

The sector´s reputation abroad is remarkably positive. Austria is renowned for its product diversity, innovativeness, know-how, and research, which is reflected in the impressive export ratio of 69.7 percent.

Austria scores on electronic

The industrial sectors include the following segments: Automotive suppliers or miscellaneous supply industry, electronic supply industry, car electronics, services in the fields of electrical engineering, mechatronics, control engineering, plant technicians, electronics wholesale (Media Markt, Saturn), wholesale chains for electronics (Miele, Siemens, AEG), specialist dealers and retailers (SMEs) of electronics, service partners and centers for electronics, specialist dealers for computers, electronics and entertainment industry, games industry, broadcasting services, TV and telecom, mobile communication services, satellite and cable TV (digital), Pay-TV, electronic-, video-, building-, alarm-, and security systems, lighting and security technology, office machines and devices, computer hard and software, data processing and IT networks, electronic appliances for household and kitchen, HiFi, video and electro acoustics, lightning protection, electric utilities, electrical-, installation-, and distribution engineering, wiring technique, energy-, light-, and low current plant engineering, building electronics, event electronics, and many more.

Austria scores in terms of electronics 

In 2010 the total revenue generated in the Austrian manufacturing segment of electronic equipment amounted to EUR 10,742 million corresponding to EUR 1,000 profit per employed person. This sector comprised of +3,044 hiring companies in 2010 (cf. www.wifo.at). The import figures with respect to electronic machines and appliances amounted to EUR 5,353 million in 2009 and to EUR 6,640 million in 2010, which equals a percentage of 5.9. In 2007 Austria´s employment figures came out as follows: 49,230, in 2008: 50,201, in 2009: 47,376, and in 2010: 47,605. The sales generated by the electronics and electrical industry amounted to EUR 13.60 billion in 2007, EUR 13.71 billion in 2008, EUR 11.92 billion in 2009, and EUR 13.13 billion in 2010 (Statistik Austria).

The economic research institute confirms industrial investments of EUR 601 million in this sector for 2010. The investment ratio was at 4.6 percent in 2010 (WIFO). The manufacturing segment of data processing devices, electrical and optical products generated a turnover of EUR 4,347 million in 2010 (cf. Statistik Austria). Not to be underestimated is the increasing popularity of “distance selling“ in Austria – that is the purchase of electrical products via the internet (SME Research). When it comes to electrical engineering, Upper Austria scores with diversity in the fields of education, research, and companies (SMEs and large concerns).

Positive results in exports 

In 2010 the revenues from the foreign trade with electronical equipment amounted to a whopping EUR 7,487 million. The export volume of electrical machines and appliances was at EUR 6,244 million in 2009, and at EUR 7,897 million in 2010 which corresponds to a percentage of 7.2. The export ratio was at a remarkable 69.7 percent. In 2010 the manufacturers of data processing devices, electrical and optical products posted an export profit of EUR 3,691 million. The export quota was at 84.9 percent. 70.5 percent of the goods were exported to EU countries, the remaining were shipped to America, Asia, and EFTA countries (cf. Statistik Austria).

Reputation abroad 

The sector´s image abroad is remarkably positive. Austria is renowned for its product diversity, innovativeness, know-how, and research, which is reflected in the impressive export ratio of 69.7 percent.

No rise without a downturn

The automotive supplier industry or miscellaneous supply sector has been in a constant upswing for years. Especially the niches can benefit from this boom. SMEs stand out from electronics wholesalers with comprehensive advisory services. A considerable growth is observed in the internet as distribution channel for electronic products. SMEs in this segment are facing a dramatic pricing pressure toward electronics wholesalers. The electronics wholesalers are in fierce competition and find themselves in a battle for the lowest prices.

Additional sources: SME research Austria (2011): www.ifgh.ac.at
Editorial department: Mag. Markus Pellischek-Wilsdorf