Packaging and Wrapping

This industry includes the recycling sector, the aluminum industry, boxes, etc. Environmentally friendly glass bottles with deposits and wrappings made from organic materials are popular. In 2010, the export quota accounted for a remarkable 69.2 percent.

Packaging for dry and wet goods

The industrial sectors include packaging designers and manufacturers (Tetra Pak, Merck Austria), the food industry (vacuum packaging for meat, fruits, and vegetables), fast food chains, airline catering services, bottlers, distributors and importers of beverages, operators of collection and recycling systems, aluminum industry, glass industry, machinery industry, chemical industry and plastics industry, paper-, textile-, and timber industry, beverage bottling companies, food bottlers, logistic companies, wholesale chains for electronics (computers, TV, HiFi), and many more. There´s a high demand for industrial and beverage packaging on the part of the end-consumer, such as Tetra Pak, PET-bottles, packaging glass, tin manufacturers, foils, transport packaging made of timber, stillage, lattices boxes, reusable boxes, packaging aids, sealings, outer packaging (folding boxes for toothpaste tubes), cardboards (cartons), carrying bags made of plastics, sheet, Styrofoam, hard resistance foam packaging, corrugated cardboard, bubble bags, special packaging for gases, liquids, bulk materials, and many more.

Packaging is indispensable 

In 2010 Austria generated a total turnover of EUR 5,940 million with paper, cardboard, and goods made thereof and which are, among other, used as packaging material. The manufacturing of plastic goods, which are also suitable as packaging material, brought revenues of EUR 5,131 million in 2010 (Statistik Austria).

Imports of rubber, cork, cardboard, textiles, and plastics to Austria accounted for more than EUR 10 million in 2010 (Statistik Austria). With its packaging systems, the company Tetra Pak Austria achieved a net turnover of EUR 10 billion in 2010 (cf. Tetra Pak, online). Merck Austria, another renowned packaging company, generated revenues of EUR 54 million in 2010 (Merck, online).

Exports

In 2010 the Austrian export trade with paper, cardboard, and goods made thereof, which are, among others, resold as packaging material in the foreign market, posted revenues of EUR 4,108 million. The export quota was at remarkable 69.2 percent in 2010. The export trade with plastic goods generated foreign sales of EUR 3,262 million. Austria´s export of rubber, cork, cardboard, textiles, and plastics amounted to over EUR 10 million in 2010 (Statistik Austria).

Increasing demand for green packaging 

Consumers demand products that come in an eco-friendly packaging. Jam in glasses (Darbo), mustard and Kren, bottled beer specialties (Stiegl, Corona, Ottakringer) accountfor EUR 40 billion of the worldwide sales per year thanks to packaging glass resp. drinking glass (cf. www.wirtschaftsblatt.at). A trend is observed with deposit bottles and packaging made of compostable resp. bio-degradable materials. Apart from that, the implementation of a sustainability agenda (2008-2017) commits the industry to design packagings in such a way, that they promote a sustainable economy. Moreover the industries are committed to contributing the reduction of greenhouse-related gases. Austria´s goal is the reduction of the amount of fuel gas by 16,000 tons until 2012 (BMWFJ). These are the key points of the sustainability agenda (2008-2017), which should be adopted by all packaging companies.

Additional sources: www.bmwfj.gv.at, www.tetrapak.com
Editorial department: Mag. Markus Pellischek-Wilsdorf