Interior Design

In the realm of Interior Design, Austria stands out with creative and chique living. Products range from house textiles, floors, room interior, home accessories, decoration, illumination, living room, bedroom, sun protection, and many more.

Austrians spend on Interior Design

The industrial branches of the interior furnishing sector includes: furniture and cabinet makers, furniture designers, construction and furniture carpentries, stove setters, home decor consultants, room designers, textile and carpet industry, interior design, interior decorators, furniture stores (Kika, Lutz, Ikea and many more), kitchen department stores, upholsterers, decorators, interior architects, painters, planning offices, home décor and furniture fabric stores, windows and doors manufacturers, flooring industry, public institutions (hospitals, educational establishments), furniture industry, creative industries, stone-, tile- and sanitary trade, thermal renovation, windows industry, housing provision, hotel and catering furnishing, mattresses-, bedspring-, downs- and foam industry, woodwork manufacturers, office furniture industry, illumination industry, window shades, shutters and sun protection systems, curtains and home textiles industry, furniture accessories, tiled stove manufacturers, lighting and acoustic designers, furniture wholesalers. The market leaders include Orion Leuchtenfabrik, Bene, Joka, mafi Naturholzböden, Austria Palace Furniture, and many more.

Austrians set great value on interior design 

In 2010 the total turnover generated by the furniture manufacturing sector amounted to EUR 2,282 million (cf. Statistik Austria). In the same year, Austria imported furniture in the amount of EUR 1,773 million (WKO). The major market for furniture is Germany. The expenditure of the state in the housing area, thus the area on which the interior furnishing industry capitalizes, amounted to 1.3 percent in 2010 (cf. Statistik Austria). In 2010 the sales generated with interior furniture through upholstering, tiling, and flooring amounted to EUR 751 million, EUR 756 million through painter services, and EUR 1,953 million through carpentry or other fitout works performed by +16, 590 employees in these sectors (cf. Statistik Austria).

Export owing to international networking 

In 2010 Austria could generate export sales through furniture manufacturing amounting to more than EUR 701 million. The export quota was at 30.1 percent (cf. Statistik Austria). Networking is the buzz word on 77 international trade shows for “Interior architecture“. The most important trade shows in Austria include Swissbau, Maison & Objekt, World of Furniture, Home & Garden, Casa, and many more.

The „Interior Design Roadshow 2011“ in Dubai enabled numerous renowned Austrian companies to present their expertise and concepts. The goal of the event was to establish contacts between 15 Austrian interior decorators and architects, as well as purchasers from Kuwait, Qatar and the United Arab Emirates. That way, Austrian companies gained international support for new sales opportunities and their domestic creativity. Istanbul, a city with a population of more than 14 million offers high export potential for interior design made in Austria. The annual trade fair Istanbul Designweek provides an ideal platform for the network expansion between Austria and Turkey. (cf. www.creativwirtschaft.at).

Repoutation abroad 

Austria stands out with creative living, lifestyle and trends in the area of interior design. Austria offers an extensive product range in the area of home and house textiles, floors, room interior, home accessories, decoration, illumination, living room, bedroom, sun protection, and many more.
Besides the above-stated, product groups such as ergonomic seating solutions, customized furniture drafts, modern concepts for interior rooms, ergonomic door handle designs, high-quality furniture manufacturing made of Austrian kinds of timber (alder, cherry wood, walnut tree) strengthen the positive image in foreign markets.

Additional sources: www.messinfo.de
Editorial department: Mag. Markus Pellischek-Wilsdorf